patchwork
a redesign of traditional winter boots
opportunity
Women’s winter boots have shifted from highly functional into highly aesthetic, therefore there is a lacking in the market for a boot that has both comfortability, longevity, and high taste.
benchmarking
While brands are being better about integrating functionality and fashion into winter footwear, there is still a lacking of versatility and individualization.
trends in womenswear A/W ‘21
brand targeting
Note: not affiliated with Sorel, simply a design concept
brand design language
target consumer
aesthetic inspiration
idyllic. captivating. confident.
fashion inspiration: patches
Originally a growing trend in the 90s, integrating fabric patches into wearables is a great way to create unique pieces that have personality. Curious as to where fabric patches stand today, I chose to dive deeper into its current role they play in everyday fashion and streetwear.
form studies: thumbnails
form studies: exploration
form studies: outsole
cmf inspiration
color studies
revision notes
How might we make this better align to the Sorel brand language?
technical planning
features
colorways
